In the world of skincare and beauty, youāve probably seen phrases like āchemical-freeā or āfree from nasty chemicalsā plastered across product labels. It sounds reassuring, right? But hereās the truth: everything is made of chemicals – including water, essential oils, and even the air we breathe!
As someone who makes and sells handmade soap, bath products, and eco-friendly skincare, I believe in transparency. Thatās why I never describe my products as āchemical-freeā or claim they donāt contain ānasty chemicalsā- because both of these phrases are misleading. Read on, and let me explain why these claims donāt hold up, what chemicals actually are, and why a more informed approach to skincare and sustainability matters.
What Is a Chemical
A chemical is simply a substance with a defined composition, whether natural or synthetic. Water (HāO) is a chemical. So is table salt (NaCl). The scent of a rose? Thatās a mix of chemical compounds like citronellol and geraniol.
Even the most natural ingredients you can think of, eg coconut oil, shea butter, or olive oil, are made up of complex chemical structures. Without chemicals, nothing would exist!
Common Ingredients People Think Are āChemical-Freeā (But Arenāt)
ā¢Ā Water (HāO) ā Yep, a chemical!
⢠Essential oils ā Made up of hundreds of natural chemical compounds.
ā¢Ā Shea butter ā Contains fatty acids like stearic acid and oleic acid (chemicals)
ā¢Ā Honey ā A mix of fructose, glucose and water, plus enzymes (more chemicals)
ā¢Ā Soap ā Created through saponification, a reaction between oils and an alkaline solution (again, for those at the back,Ā chemicals!).
So, when a company claims their product is āchemical-free,ā what they’re actually saying is⦠nonsense. Itās an impossible claim that plays on fear, rather than facts.
Why Do Some Brands Use āChemical-Freeā or āNo Nasty Chemicalsā Claims?
The term āchemical-freeā is not scientifically accurate, but it sells products because many people associate āchemicalsā with something bad or synthetic. This is a marketing trick known as chemophobia – the fear of chemicals – often fuelled by misleading advertising and misinformation. Just consider these search results that auto-completed when I googled ‘chemical free’:

A 2017 study published in Nature Chemistry found that many consumers assume ānaturalā means safer, even when thatās not the case. For example, botulinum toxin (botox) is completely natural – but itās also one of the deadliest substances on Earth. Meanwhile, many synthetic ingredients are rigorously tested and are safer than their ānaturalā alternatives.
This now-famous graphic of the ‘ingredients’ (ie chemical composition) of a blueberry illustrates the point really well. How many people would avoid blueberries if this was on the label?

(Credit https://jameskennedymonash.wordpress.com/)
The Problem With āNasty Chemicalsā
Another phrase that gets thrown around a lot is āfree from nasty chemicals.ā But what does that even mean? Thereās no scientific definition of a ānasty chemicalā, itās just another fear-based marketing term that implies some chemicals are inherently bad.
The reality? Whether a chemical is ānastyā or not depends on its use, concentration, and context – not whether itās natural or synthetic.
Examples of āScaryā Chemicals That Are Actually Safe:
⢠Sodium chloride (table salt) – Essential for life in the right amounts, but dangerous in excess.
⢠Lactic acid – Naturally found in milk and used in skincare for gentle exfoliation.
⢠Citric acid – Found in citrus fruits and used to balance pH in skincare.
⢠Glycerin – A naturally occurring humectant that keeps skin hydrated.
Examples of āNaturalā Chemicals That Can Be Harmful:
⢠Essential oils – Beautiful, but some can cause skin irritation or allergic reactions in high concentrations.
⢠Lead & arsenic – Both completely natural elements⦠and toxic to humans.
⢠Poison ivy oil (urushiol) – 100% natural and guaranteed to cause a rash!
Instead of labeling ingredients as ānastyā just because they sound unfamiliar, itās far more important to ask:
ā Is this ingredient safe in the way itās used?
ā Is it backed by science?
ā Does it serve a purpose in the product?
Why I Focus on Science, Not Scare Tactics
Instead of making misleading claims, I believe in honest, informed skincare. Hereās how I approach my products:
ā I list every ingredient clearly, with no āhiddenā formulas.
ā I choose ingredients based on safety, effectiveness, and sustainability – not just whether they sound ānatural.ā
ā I donāt use fear-based marketing. My products are good because theyāre well-made, not because I claim theyāre āchemical-free.ā
Ditching the Fear & Embracing Science
The idea that we need āchemical-freeā skincare is a myth. Everything is a chemical, and what really matters is whether an ingredient is safe and beneficial – not whether itās ānaturalā or āsynthetic.ā
So, the next time you see āchemical-freeā or āno nasty chemicalsā on a label, remember: itās a marketing gimmick, not a scientific fact. Letās focus on transparency, sustainability, and well-made products instead!